In keeping with the name “Silver Screen Entertainment” rated best among the Production house in Bangladesh. As an institution of higher quality that promotes ethical standards, values and norms. SRS Technology’s primary mission of Silver Screen Entertainment is to provide, at a reasonable cost and better quality. Both experts in their respective worlds, it was time to push Silver Screen’s digital strategy into a new stage of growth. A new world class website, and a new approach to delivering content to the market.

An Agency
of Distinction

As one of the country’s best known independent MEDIA agencies, Silver Screen is a production house of huge influence, with expertise spanning media business, modern film technology, national viewers and film makers. Silver Screen works with every satellite TV channels and clients of all sizes.

Entering the 21st century

While Silver Screen Media had a website, the growing need for an effective and structured digital strategy to reach new audiences when the website hadn’t delivered a lead in two years. Silver Screen Media was also seeing cash haemorrhaging from the website, since control was in the hands of the designer/host. The agency wanted to take back power and exercise its copywriting expertise, rather than leave the responsibility in the hands of a third party.

Silver Screen Media has established itself as ONE STOP production house in Bangladesh. It constantly strives to anticipate the fast-changing needs of our clients and serve them with innovative ideas, products and services as per their requirements. SRS Technology makes an untiring effort to develop and design new, dynamic and target audience oriented effective website For Silver Screen Media.

Digital Strategy

SRS Technology offered to work with Silver Screen Media to build a successful digital strategy, as it would be critical to Silver Screen Media’s own plans for growth into an integrated Film & TV Production house delivering everything from Pre-Production to Post-Production, Filming to Video Editing, Social Media Content Making, E-marketing or Visual Campaign making and many more.

Chain Reaction

Three weeks after the initial brief, SRS Technology delivered their proposed digital strategy and wireframes.

Culture of
Communication

SRS Technology based its strategy around Silver Screen Media’s three core selling points: its long-standing and strong audio-visual relationships, the breadth and depth of expert crews and professional services in various Bengali Film & Media Industry field, and its spirit of perpetual communication with satellite channels and director-producers guild. Visual and responsive design led the way, with each page leading the viewer on a seamless journey and full of entertainment with video content and talented work of Silver Screen Media. That means understanding every audience member’s route through the website and exposing them to content that will matter to them.

Feature that
Works

WordPress was chosen as the best possible platform to meet Silver Screen Media’s needs, enabling the production house to easily and intuitively manage the content itself and retain editorial control.

A key feature of the new website was to showcase Silver Screen Media’s activity on social media and ensure a tight integration, reflecting the communications part of the strategy. Not only would this help significantly with boosting SEO rankings, but a ‘video’ channel feel to the home page ensures that it is always moving and up-to-date with the content coming out of the production house.

Key Results

A website that exploits Silver Screen Media’s most valuable assets to deliver a consistent, high end, premium experience.
A tightly integrated, responsive design, that leads the user on a seamless journey of Entertainment, full of fun and educative content freshly cooked from Silver Screen Media.
Inbound viewers ratio leads to a most successful online channel media and most prominent production house in Bangladesh within the first year
New Dynamic & Responsive Website with CMS system helped the production house to Saved 12,000 BDT a year in site administration costs and retained editorial control

The Results

Within one month, Silver Screen Media landed a lead and subsequent content management deal worth five times the cost of the website. The company estimates the website has reaped 15 times Return on Investment within 12 months of working with SRS Technology. Today, having previously been roadblocked from editing anything, the production house is able to update the website easily and quickly on a daily basis. The production house has also improved its cash flow.

Annual savings of

12,000/- BDT

By switching to SRS Technology, SSE Media has significantly improved its cash flow; it now saves 12,000/- BDT a year in managed services.

Responsibly
Responsive

All of the content needed to be thoughtfully laid out with a range of devices and browsers in mind. At the heart of SRS Technology approach was to design an environment that would deliver vital content in a quick, easy and engaging way.
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